AI Sportswire

Where sports meets AI innovation. Your ultimate source for AI news, tools and products shaping the sports and fitness industries.

Author

Tina Wilmott
May 29, 2025 • Estimated Reading Time: 8 minutes

If you are an organizaton in the sports industry using AI in an interesting way, I’d love to feature you. Just respond to this email and let’s talk!

In today's email:

👟 Revolutionary smart insoles track ground forces with AI to transform sports training and injury recovery

📈 Post-Promo Purchase Momentum Builder prompt to maximize engagement after your promo ends

🛠️ Great tools and tips you can use today to boost productivity and personalization

💰 Salesforce's massive $8 billion Informatica acquisition signals enterprise AI acceleration

🤖 Claude 4 debuts with advanced coding capabilities and 7-hour autonomous work sessions

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AI in Sports and Fitness

Echelon Reshapes Fitness with Comprehensive AI Integration

Echelon is revolutionizing fitness through AI-powered personalization across its entire ecosystem of bikes, treadmills, rowers, and smart mirrors. Their approach integrates user data like heart rate and workout history to create constantly evolving, hyper-personalized fitness experiences. The company reports a 23% increase in session duration and projects a 7% boost in retention rates through AI-driven customization.

Technogym Leverages AI for Precision Training Programs

Technogym has developed an AI-powered ecosystem connecting 25 million users worldwide, utilizing decades of data to predict disease prevention and create personalized training programs. Their new Technogym Checkup assessment station uses AI to analyze psycho-physical parameters and automatically generate precision training programs tailored to individual needs.

Revolutionary Smart Insoles Transform Sports Training

Researchers from the University of Portsmouth developed AI-powered smart insoles that track ground reaction forces with just 4.1% error - far more accurate than previous devices that had 8-20% error rates. The insoles use pressure sensors and motion tracking to provide real-time feedback for athletes, assist in injury rehabilitation, and help diabetic patients monitor foot pressure to prevent complications.

Beyond Sports Debuts AI Commentary for Tennis

Beyond Sports unveiled a new AI commentary system specifically designed for tennis, utilizing predictive models like win probability to generate automated commentary with flexible tone adaptation. Combined with their live animation capabilities, the system offers rightsholders scalable alt-cast options for enhanced fan engagement.

Lewis Hamilton Partners with AI Search Engine Perplexity

Seven-time Formula One champion Lewis Hamilton signed a global endorsement deal with Perplexity, the AI-powered search engine valued at $9 billion. Perplexity branding will appear on Hamilton's helmet for the remainder of the season as the company positions itself as an AI-driven alternative to Google's traditional search approach.

Satisfi Labs Expands AI Ecosystem for Sports Partners

Conversational AI provider Satisfi Labs hired Dima Galat as head of AI to develop agent-to-agent communication capabilities and multi-modal fan interactions. With over 700 clients in entertainment and 50+ sports teams added in the past year, the company is building more sophisticated AI tools for game-day optimization and fan engagement.

Sports Tech Startup KhiladiPro Raises $1M for AI-Powered Talent Discovery

Bengaluru-based KhiladiPro secured $1 million in pre-seed funding to expand its Visual AI platform that democratizes athletic talent discovery in India. The company offers mobile-based sports assessments for badminton and cricket, delivering expert-level feedback through 56 in-house AI models and partnerships with major sports associations.

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🧰 Tools and Tips

  • AI-powered fitness trainer Kiwi Fitness will help you conquer bite-sized workouts, earn points, and unlock new levels—all while losing weight, building strength, and living a healthier life.

  • We’ve all entered prompts that don’t quite give us what we’re looking for. This blog post shares some “must do” tips to get the best results from your prompt.

  • Replace email clutter with elegant daily summaries that keep you informed with Forage Mail.

  • Great for landing pages or a simple website, Wireframer AI generates responsive website layouts with AI suggestions.

  • As an avid user of Zapier, I am now playing with Zapier Agents which will let you organize, monitor, and launch fully autonomous AI workflows.

💡Prompt of the Day

“Post-Promo Purchase Momentum Builder”

You are a brand strategist for a direct-to-consumer endurance performance brand (e.g., gear, supplements, accessories).

Our seasonal promotion just ended and we're seeing a drop in sales.

List 5 high-impact strategies we can launch next to drive continued product purchases over the next 4–6 weeks.

For each strategy, include:

- Campaign concept/title
- Target audience segment
- Recommended channel (email, SMS, IG, blog, etc.)
- Key message or emotional hook
- Example offer or call-to-action
- Bonus: a creative twist (gamification, personalization, UGC, etc.)

Tone: Practical, consumer-first, motivational.

Beyond Sports: AI News Bytes

OK, this is frightening, even for someone like me who can’t get enough AI. Anthropic CEO Dario Amodei warned that AI could eliminate half of all entry-level white-collar jobs and spike unemployment to 10-20% within the next one to five years.

Salesforce acquired cloud data management firm Informatica for $8 billion to strengthen its AI and data infrastructure capabilities for safer, more responsible AI agent deployment across enterprises.

Amazon-backed Anthropic released Claude 4 Opus and Sonnet, calling Opus 4 the "best coding model in the world" with the ability to work autonomously for nearly seven hours straight.

Anthropic rolled out voice mode for Claude AI across iOS and Android apps, offering free users 20-30 voice messages daily with natural conversation capabilities.

AI Art Challenge

Image of the day with the prompt: Robot caddie

Send us your AI sports image here for next week’s issue using the prompt: Sumo wrestlers ice skating

Do you have ideas on what we should publish next? Respond to this email and let me know! I read every reply.

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