AI Sportswire

Where sports meets AI innovation. Your ultimate source for AI news, tools and products shaping the sports and fitness industries.

Author

Tina Wilmott
December 11, 2025 • Estimated Reading Time: 9 minutes

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In today's email:

🏃 Predictive Fitness unveils RunDot, AI training platform reducing training time by 30%

🏐 Major League Pickleball partners with Owl AI for automated line calling

📱 Apple Fitness+ expands to 28 countries with AI dubbing

⚖️ New York Times sues Perplexity for copyright infringement

🎬 Disney signs $1 billion deal with OpenAI for Sora character integration

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AI in Sports and Fitness

Predictive Fitness launches RunDot, an AI training platform helping runners achieve better results in less time. RunDot is powered by FitLogic's proprietary AI engine trained on 20+ years of endurance data, using athlete physiology, training data, and environmental factors to personalize workouts. Studies show RunDot athletes experience substantially better race performance while training up to 30% less than conventional programs, with endorsements from Olympic Silver Medalist Meb Keflezighi and Olympian Carrie Tollefson.

Apple Fitness+ expands to 28 new countries with generative AI dubbing. Apple Fitness+ launches in Chile, Hong Kong, India, the Netherlands, Singapore, Taiwan, and other markets beginning December 15, bringing the service to 49 countries total. The AI-generated audio uses voice synthesis based on each of the 28 Fitness+ trainers' actual voices, with new episodes released weekly in both original English and dubbed versions.

Social Protect launches AI app to shield British Olympic and Paralympic athletes from online abuse. Social Protect automatically scans incoming social media posts on Instagram, Facebook, TikTok, and YouTube in real time, searching a database of over two million abusive words and phrases. Abusive messages are automatically hidden from comment sections and replies, while athletes can add custom words and phrases they find upsetting.

Track Titan raises $5M to democratize AI coaching for sim racing and motorsport enthusiasts. Track Titan, described as the "Strava for motorsport," secured $5M in seed funding co-led by Partech and Game Changers Ventures. The platform analyzes in-game telemetry data from EA's F1 series and iRacing, providing real-time feedback on braking, cornering, and racing lines.

Major League Pickleball partners with Owl AI for automated line calling and challenge systems. Major League Pickleball announced it will join Owl AI's Trailblazer Program, deploying proprietary AI technology for automatic line calling and the league's in-match challenge system during the 2026 MLP season. The system will debut at the Carvana PPA Tour event in Zion, Utah in March 2026.

Mindbody integrates Attentive's AI marketing platform to boost wellness business engagement. Mindbody and Attentive launched a strategic partnership embedding Attentive's SMS and email marketing tools directly into the Mindbody platform for fitness and wellness businesses. Early adopters report significant results: The Tox achieved 60% lift in first-time visits, while small businesses in beta reported thousands in new monthly revenue.

ISSA survey reveals AI is amplifying trainers' value, not replacing them. ISSA's survey of 90 certified fitness professionals found that just over 52% use AI tools daily or several times weekly, with over 70% reporting improvements in efficiency or productivity.

🧰 Tools and Tips

  • Type an idea and get the animation in seconds with Malloy.

  • Google Labs has been rolling out a number of experimental apps we are highlighting today. For fun and fashion. Doppl lets you try on any look and explore your style.

  • Pomelli allows you to easily generate on-brand content for your business.

  • Another Google Labs app is Mixboard, which is an AI-powered concepting board that helps you explore, expand, and refine your ideas.

💡AI Prompt of the Day: Ultimate Engagement Poll Generator Prompt

Use this prompt to generate unique, high-engagement poll ideas for your social media stories (Instagram, X/Twitter, etc.). 

Act as a Social Media Engagement Strategist specializing in the endurance and outdoor sports niche. Our brand sells [INSERT CORE PRODUCT CATEGORY, e.g., technical hiking boots/triathlon nutrition/performance cycling apparel].

Our primary social media goal right now is to [INSERT ENGAGEMENT GOAL, e.g., increase story views/drive comments and DMs/collect audience opinions on a new product feature].

Generate 6 unique, highly specific poll ideas suitable for a three-option format (Quiz Sticker or similar), focusing on [INSERT SPECIFIC ACTIVITY OR EVENT, e.g., cold weather camping/long-distance hiking/race day anxiety].

For each poll, provide:
1. The Poll Question: (Must be concise and engaging).
2. Option A: (A serious, standard choice).
3. Option B: (An alternative, serious choice).
4. Option C: (A quirky, humorous, or self-deprecating choice).
5. The Strategic Purpose: (Briefly explain why this three-option structure will maximize engagement).

Ensure the overall tone is [CHOOSE ONE: Humorous/Competitive/Relatable/Motivational].

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

Beyond Sports: AI News Bytes

The New York Times sued Perplexity for copyright infringement, claiming the AI search startup unlawfully uses its content to generate responses without permission or compensation.

Disney signed a three-year partnership with OpenAI and committed a $1 billion equity investment to allow Sora to generate videos featuring 200+ Disney, Marvel, Pixar, and Star Wars characters.

Adobe Photoshop integrates with ChatGPT, allowing users to edit images, generate PDFs, and access Adobe Express directly within the chatbot using natural language commands.

Google's Gemini gained market share on ChatGPT with 30% monthly user growth reaching 346 million, while ChatGPT's growth slowed to 5% at 810 million users.

Oboe raises $16M to scale AI-powered personalized course generation, allowing users to define learning goals and generate full courses with chapters, quizzes, flashcards, and adaptive audio.

Pebble launches Index 01, a battery-free smart ring for capturing fleeting thoughts, with a button and microphone that captures and transcribes voice memos with 1-2 years of battery life.

Amazon Ring rolls out controversial Familiar Faces facial recognition to video doorbell owners, allowing homeowners to create a private catalog of up to 50 faces and receive personalized alerts.

AI Jobs in Sports and Fitness

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