If you are an organizaton in the sports industry using AI in an interesting way, I’d love to feature you. Just respond to this email and let’s talk!

In today's email:

🏔️ AllTrails introduces AI-powered Peak subscription with trail insights and outdoor identification

🏃‍♂️ Mo Farah launching Urunn, an AI running app to compete with Strava

🥊 Connected boxing startup Growl begins pre-orders for AI-powered punching bag

📊 A ready-to-use: Post-Race Survey Questions and Analysis prompt

🧠 Perplexity AI enters sports sponsorship with F1 icon Lewis Hamilton

🤖 Fred Fitness’ AI-powered gym put to the test by CNET reporter

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AI in Sports and Fitness

Perplexity AI has also entered the sports sponsorship arena with an exclusive partnership with Formula 1 champion Lewis Hamilton. This marks the company's first venture into sports sponsorship and will feature the Perplexity logo on Hamilton's helmet along with collaborative content across social media platforms.

AllTrails has debuted Peak, a per year premium subscription with AI features including Community Heatmap for trail popularity and Trail Conditions for weather predictions. The subscription also offers Custom Routes that uses machine learning to help users create their own trails and the upcoming Outdoor Lens feature that will identify landmarks, plants, and insects through the phone's camera.

Olympic gold medalist Sir Mo Farah and professional runner Adam Clarke is launching Urunn, an AI-powered running app that will design personalized running regimes based on fitness, pace, and goals. The app features an AI avatar that can answer questions about improving performance and aims to take the dread out of intense training by tailoring schedules to users' specific needs.

We talked about Fred Fitness, the first full-scale AI-powered gym that launched in February in a previous issue. CNET’s wellness expert tried it out to see how it compares to a regular gym.

Connected boxing startup Growl has begun pre-orders for its AI-powered punching bag that projects virtual coaches onto the bag's surface using 3D motion tracking to capture punches. Kickstarter backers can pre-order Growl for $2,449, approximately 50% off the planned $4,949 MSRP, with shipping expected to begin in February 2026.

Norwegian racket sports platform SportAI has partnered with Save My Play to integrate its computer vision algorithms into camera systems across 250 sports facilities in 15 countries. The partnership provides tennis and padel players with analytics on match tracking, ball tracking, and player positioning metrics, all automatically tagged within videos for creating highlights of moments like the longest rally or fastest sprint.

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🧰 Tools and Tips

• For the tennis and pickleball players, get AI-powered game recordings, insights, and stats like the pros with Swing Vision.

• Granola is an AI-powered notepad that listens to meetings and generates clear, tailored summaries and notes to help users stay organized and productive. I like using it on the go (aka running or at gym) to capture business ideas. The company just raised $43 million in a Series B funding round.

• My favorite news source, Particle is AI-powered news app that uses artificial intelligence to organize, summarize, and personalize news content. My favorite feature is its multi-perspective summaries.

• Just released, TikTok AI Alive uses AI and user prompts to transform photos into dynamic videos with effects and sounds for enhanced Stories. Let me know if you have tried this for your brand yet.

💡Prompt of the Day

Post-Race Survey Questions and Analysis

Beyond Sports: AI News Bytes

Perplexity AI is in late-stage talks to raise $500 million at a $14 billion valuation, nearly tripling its valuation since December with just under $100 million in annual recurring revenue.

In other news, Perplexity and PayPal are teaming up for AI-powered shopping, allowing shoppers to browse and make purchases on Perplexity's Pro platform using PayPal and Venmo as payment methods.

Microsoft employees have been banned from using the DeepSeek app due to data security concerns and risks that answers could be influenced by "Chinese propaganda." Microsoft is also laying off about 6,000 employees, or roughly 3% of its 228,000-person workforce.

If you haven’t noticed it already, OpenAI has introduced an image library to ChatGPT that automatically stores and displays all images generated with the ChatGPT 4o model chronologically.

AI Art Challenge

Send us your AI image here for next week’s issue using the prompt: Recreate the race of 'The Tortoise and the Hare.'

Do you have ideas on what we should publish next? Respond to this email and let me know! I read every reply.

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