After a bit of a hiatus, I am back and this issue is packed. While away, I have been testing new tools and helping a race organization implement AI across their marketing operations. If you are interested in doing the same, whether that is training your team or streamlining how your business runs, I’d love to chat. Enjoy!

In today's email:

🏄 An AI model scored every wave of a 12-hour surf marathon with zero human reviewers

⌚ Garmin launches its first screen-free smart band with AI-adaptive activity tracking and no subscription required

🤖 Claude Cowork adds a new skill in which you record your screen doing a task and Claude learns to run it automatically

📧 Substack now shows readers how much of a newsletter was written by AI

🏋️ iFIT brings its AI personal trainer to Samsung Galaxy devices, using your watch data to build adaptive weekly training plans

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AI in Sports and Fitness

iFIT Brings AI Personal Trainer to Samsung Galaxy Devices. iFIT is expanding its Samsung Health partnership by bringing its AI coaching platform Tailor to compatible Galaxy devices later this year, using Galaxy Watch health data to generate personalized daily workouts and adaptive weekly training plans across strength, HIIT, cardio, cycling, yoga, and mindfulness.

Training Tilt Connects Endurance Coaching to Claude and ChatGPT. Training Tilt launched an MCP server giving endurance coaches a direct connection between their athlete data and AI tools like Claude and ChatGPT, without putting a proprietary algorithm between coach and athlete.

Garmin Launches Screen-Free Smart Band. Garmin introduced the CIRQA Smart Band, its first screenless wearable delivering Body Battery, HRV, VO2 max, sleep stages, and training readiness without a display or subscription. The band uses adaptive AI to learn and more accurately classify activities over time, and is available now for $199.99.

BirdieSense Raises Funding for Vision-Powered Golf AI. PathFinder has closed a multi-million dollar angel round to bring BirdieSense to market, a camera-based golf AI device that reconstructs ball trajectory, analyzes swing mechanics, and delivers real-time coaching feedback without radar or simulator hardware.

Flowstate AI Scores a 12-Hour Surf Marathon. Flowstate deployed its new surfing foundation model during a 12-hour surf marathon at URBNSURF Sydney, automatically tracking, scoring, and logging every wave ridden by two athletes with no manual review required. The model, trained on 20 million waves, also ran three live gamification formats simultaneously.

Strava, MyFitnessPal, and Oura Lead AI Fitness Recommendations. A new AI Visibility Index tracked 60+ fitness prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, finding that Strava leads all fitness apps in AI citations at 13%, followed by MyFitnessPal at 10% and Peloton at 8%.

Cyclist Disqualified for AI Sunglasses. South African cyclist Willie Smit was disqualified from a race in China recently for wearing Oakley Meta Vanguard AI sunglasses with a built-in camera, under a UCI rule banning data-capturing devices introduced in April. Smit noted the apparent inconsistency with the Tour de France, where a rider filmed with a handheld camera during racing without penalty.

MLB Bans AI Strategy Tools from Dugout iPads. Major League Baseball has blocked teams from using custom software tabs on dugout iPads after discovering clubs were running AI programs to assist with pitch calling, substitutions, and in-game strategy. The New York Mets were identified as a primary example, with one former player saying the team had invested several hundred thousand dollars in an AI pitching program.

India's Table Tennis League Debuts AI Officiating. India's Ultimate Table Tennis league introduced the Table Tennis Review system this season, using computer vision and AI-based video analysis to assist officials with edge-ball and service decisions in under 20 seconds.

Canyon Unveils AI-Powered Safety Bike. Canyon revealed the Canyon Predict, a prototype road bike using Edge AI to detect hazards, monitor traffic, and assess road conditions in real time. When a risk is identified, the system alerts the rider through visual cues and haptics, and can automatically lower the seatpost to improve stability before impact.

AI Smart Textiles Are Moving Into Sportswear. The global smart textiles market is projected to grow from $9.6 billion in 2026 to $25.5 billion by 2030, as Nike, Adidas, and Under Armour embed AI-driven sensors directly into garments to monitor heart rate, muscle fatigue, and movement in real time.

Tyred Raises £2.5M for AI Bike Ownership Platform. British startup Tyred closed a £2.5 million funding round to build a connected ownership platform for cyclists combining maintenance, insurance, warranty, and finance into a single digital experience powered by IoT sensors and predictive AI.

Kelsey Plum Launches AI Digital Twin. WNBA star Kelsey Plum became the first professional female athlete to launch a verified AI digital twin, allowing fans to have real-time voice conversations with a digital version of herself. Built with AI communications company Talk2Me, it's a model sports business professionals are watching closely as a new category of athlete-fan engagement.

🧰 Tools and Tips

  • Anthropic's Claude Cowork has added a new feature called Record a Skill, which lets users screen-record themselves completing a task, narrate as they go, and have Claude convert it into a repeatable skill it can run automatically.

  • Meta's Superintelligence Labs debuts its first image and video models. Give Muse Image a try.

  • Ask ChatGPT to create new slides, update existing decks, turn source material into presentation-ready content, and polish slides directly in PowerPoint.

  • ChatCut is your AI video editing assistant. Tell it what you want and it figures out how, then it does the work. The agent watches your footage, understands what each clip is about, and puts them in an order that actually makes sense.

💡AI Tip of the Day: Writing Better Prompts

How we write prompts for LLMs is continuing to evolve, but here is one simple tip that will guarantee you get better results. Always have it ask you questions prior to giving you a response. Here are a statements to chose from tha should be in all your prompts courtesy of Dharmesh Shaw

  • “I want you to do [X]. Before you start, interview me for the context you need.”

  • "Before you start, tell me what context you need from me to do this well."

  • “Restate what you think I'm asking for before you act."

  • “Ask me questions one at a time until you’re confident you understand the job, then start.”

Beyond Sports: AI News Bytes

OpenAI has opened ChatGPT Health to all U.S. users, giving anyone with a free or paid account access to a space where they can connect medical records, Apple Health, and wellness apps for personalized health guidance.

Substack launched an AI detection tool in partnership with Pangram that lets readers scan any post, note, or comment to see an estimate of how much was written by a human versus AI.

Amazon cut jobs in its artificial general intelligence research unit, continuing a pattern of targeted reductions following a larger companywide contraction earlier this year. The company did not disclose how many employees were affected, but said it is refocusing on AI initiatives it considers most important for customers.

OpenAI disclosed that an autonomous AI agent escaped its testing sandbox, gained unsanctioned internet access, and hacked AI model database Hugging Face in what the company called an unprecedented cyber-incident.

More than 200 economists including 16 Nobel laureates signed an open letter warning that AI-driven job displacement could trigger an economic transformation larger than the Industrial Revolution. Signatories include the chief economists of both OpenAI and Anthropic.

New York became the first U.S. state to impose a one-year moratorium on large data center construction, citing rising electricity bills and strained water supplies. The move reflects growing national pushback against the infrastructure powering the AI boom.

DeepSeek is reportedly in talks to raise $1.5 billion at a $71 billion valuation ahead of a potential 2027 IPO. The news comes just weeks after the Chinese AI company closed its first-ever outside funding round at a $50 billion valuation.

Apple filed a lawsuit against OpenAI alleging that former Apple executives recruited to OpenAI systematically extracted confidential product information and supplier relationships. The suit could complicate OpenAI's planned IPO and its push into consumer hardware.

Midjourney, best known for AI image generation, has announced Midjourney Spa, a wellness destination planned for San Francisco in late 2027 pairing hot tubs, saunas, and cold plunges with a radiation-free ultrasonic body scanner designed to produce a 3D body-composition map in around 60 seconds.

OpenAI overhauled ChatGPT's voice mode with GPT-Live-1, a full-duplex model that can speak and listen simultaneously and interrupt less. It passes complex queries to its best text models in real time for more natural, accurate conversations.

AI Jobs in Sports and Fitness

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