In today's email:

🏌️ Ryder Cup deploys massive AI network covering 1,500 acres

🏈 Los Angeles partners with Google AI for World Cup, Super Bowl, Olympics

💰 OpenAI prepares for up to $1 trillion IPO as early as 2026

🎾 Pro Cheer League partners with world's first AI Sport Scientist

📊 Anthropic launches Claude for Excel to rival Microsoft Copilot

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AI in Sports and Fitness

The Ryder Cup deployed one of the world's largest temporary AI networks covering 1,500 acres. Using HPE technology, the system included 170 switches, 650 WiFi access points, and 67 AI-enabled cameras to support broadcast operations, with agentic AI diagnosing problems before they occurred and 30+ radar devices generating 50 million data points tracking shots.

Los Angeles partnered with Google to use AI for hosting major sporting events. The city will deploy Gemini and Google Workspace to analyze traffic patterns, coordinate law enforcement, and create multilingual communications for the 2026 World Cup, 2027 Super Bowl, and 2028 Olympics, with 27,500 of 45,000 city employees trained on AI usage.

The Pro Cheer League partnered with Curv AI as its Official AI Health & Performance Partner. Using smartphone video, Curv's AI Sport Scientist extracts biomechanical data including explosiveness, flexibility, and movement efficiency to build personalized protocols for athletes, with technology also expanding to Varsity Spirit events.

ODDS Fitness launched India's first AI-integrated fitness platform. Powered by proprietary ODDS AXION and ODDS MAQ technologies, the app quantifies health through real-time tracking of strength, endurance, recovery, sleep, and nutrition data logged by certified trainers to create dynamic, personalized profiles.

Fitbit's revamped app with Gemini-powered health coach rolled out to Premium subscribers in the U.S. on Android. Called "Coach," the AI creates custom routines, adjusts workout plans in real-time based on feedback, and analyzes sleep habits with personalized insights.

Topgolf founders launched Poolhouse bringing AI to traditional pool tables. After a £25 million funding round, the twins' latest venture uses ceiling projectors and AI to equalize player skill levels, creating games that adjust difficulty in real-time while preserving the sport's traditional elements.

Fox Sports and MLB partnered with Google Cloud to create AI technology for broadcasts. Google's tools help spot storylines and detect network anomalies through Connie, an agentic solution that proactively monitors connectivity feeds to prevent issues before they occur.

Walla secured $5 million to expand its AI-powered studio performance software. Led by Social Leverage and Ankona Capital, the investment will drive development of tools like WallaPredict, with CEO Doug Hecht committing that 95% of studios using Walla will be profitable within two years.

Presidio launched Resonate, an agentic AI-powered media lake for sports and entertainment. Built on AWS Media Lake, the platform unifies archives, metadata, and live feeds to autonomously discover, enrich, and package media assets in real-time, enabling faster content production and monetization.

🧰 Tools and Tips

• Poppy AI helps content creators, founders and marketers make viral content and ads with AI.

• With Reddit Answers, redditors can ask questions and receive answers using a new, AI-powered conversational interface. Once a question is asked, curated summaries of relevant conversations and details across Reddit will appear.

• Tell Canva AI what you need using text or voice and add files or assets for context, and it will bring your ideas to life and give design advice as you create.

• Discover, access, extract, and interact with any public website with Bright Data.

Last week we featured Perplexity Comet, the AI-powered browser that goes far beyond traditional web browsing. Perplexity has another great feature called Perplexity Tasks.

How Perplexity Tasks Work

You can create any query as a recurring Task, specifying the frequency (once, daily, weekly, monthly, yearly) and preferred delivery time. Tasks run automatically and results are saved in your Library, delivered by email or push notification, streamlining the process for teams and clients who rely on consistent, updated information.

Just select Account in the left sidbar and go to Tasks. In the search bar, type the prompt you want to automate. You can then select how often you want the tasks to run and notificaiton preferences.

Here are 10 ideas related to sports and fitness you can use to get started:

1. Weekly Trend Reports for Sports Gear and Apparel
   Automate gathering of the latest innovations, product launches, and consumer reviews in sports gear, helping product teams stay ahead of trends.​

2. Player/Team Performance Analytics Summaries
   Set tasks to fetch and summarize recent game stats, player injury reports, and team news across leagues for coaches, analysts, or fantasy sports enthusiasts.​

3. Content Planning for Fitness Influencers
   Create scheduled prompts to generate workout tips, motivational quotes, or fitness challenges based on trending topics or recent health studies for social media content calendars.​

4. Event and Tournament Updates
   Automate updates on upcoming sports events, ticket sales, or athlete appearances in specific regions to assist marketing and PR teams.​

5. Training Program Competitor Analysis
   Regularly extract and compare new training methodologies, nutrition strategies, or wearable tech released in the industry to inform product development or coaching strategies.​

6. Latest Research and Innovation in Sports Science
   Automate research summaries on new biomechanics studies, training load management, and nutrition science to support expert coaches and sports scientists.​

7. Sponsorship and Partnership Opportunities
   Use scheduled queries to identify potential brand sponsorships, athlete collaborations, or event partnerships based on recent news and social mentions.​

8. Monitoring Athlete Social and Media Presence
   Automate tracking of athlete social media activity, sponsorship mentions, or PR mentions for brand managers and marketers.​

9. Sports Nutrition Product Trends
   Regularly gather product launches, reviews, and ingredient innovations in sports nutrition, supplements, and recovery foods.​

10. Fitness App and Program Competitor Monitoring
    Automate research on new fitness apps, training plans, or coaching programs launched by competitors or emerging startups.​

Beyond Sports: AI News Bytes

OpenAI is laying groundwork for an IPO that could value the company at up to $1 trillion, with filing plans as early as second half 2026. The company is considering raising $60 billion at the low end, with CFO Sarah Friar targeting a 2027 listing following this week's major restructuring.

Anthropic launched Claude for Excel, embedding its AI assistant directly into spreadsheets for financial analysts. The integration competes directly with Microsoft Copilot and positions Anthropic for the financial services industry projected to spend $97 billion on AI by 2027.

Nvidia became the first company worth $5 trillion, with CEO Jensen Huang announcing $500 billion in expected AI chip orders through next year. The stock has gained more than 1,500% over five years, raising concerns about an AI bubble.

Pinterest launched an AI shopping assistant accepting only voice inputs and narrating personalized recommendations. The assistant suggests looks based on saved collections and current pins, designed to encourage conversational experiences for its 600 million users.

Canva launched its own foundational design model trained on its elements to generate designs with editable layers rather than flat images. The company also announced Canva Grow, a full-stack marketing platform using AI for asset creation and analytics.

AI Jobs in Sports and Fitness

• Hive - Analyst, Media & Sports

• Fastbreak AI - Sports Marketer / Social Media Manager

• New Balance - Senior Project Manager - AI

• Whoop - Senior Business Analyst (AI Product)

• Under Armour - Summer 2026 Internship, AI & Advanced AnalyticsGannett

• Patagonia - Principal, Head of AI

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