In today's email:

🤖 China hosts World Humanoid Robot Games with 280 teams competing in sports and technical challenges

💰 Eight Sleep raises $100M to advance AI sleep technology and expand globally

🏃 Google launches AI-powered Fitbit coach with Stephen Curry as performance advisor

📱 NFL and Microsoft expand partnership bringing Copilot AI to sidelines and operations

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AI in Sports and Fitness

Eight Sleep secures $100 million funding round to advance AI sleep technology and expand into medical sector applications. The sleep tech company, which has grown sales 10-fold since 2020, will use the investment to accelerate AI-driven innovations bridging consumer wellness with clinical applications. The Pod 5 smart mattress cover uses machine learning to personalize sleep environments from data on millions of sleep hours.

Google launches AI-powered Fitbit coach with NBA star Stephen Curry as performance advisor to test and provide feedback on personalized health features. The Gemini-based system creates custom fitness routines, adjusts workout plans based on real-time data, and provides sleep insights starting in October. Curry will integrate Google's AI Basketball Coach into his student training programs to help improve jump shots.

NFL and Microsoft expand partnership bringing Copilot AI to sidelines with over 2,500 SurfaceCopilot+ PCs for real-time game analysis. The enhanced Sideline Viewing System enables 1,800 players and 1,000 coaches to filter plays and analyze formations using GitHub Copilot technology. Teams can also access Azure AI tools for practice session reviews and scouting combine insights on over 300 prospects.

China hosts World Humanoid Robot Games featuring 280 teams from 16 countries competing in football, track and field, and robot-specific technical challenges. The three-day Beijing competition includes 192 university teams and 88 private enterprises, with robots frequently tumbling and requiring human assistance during events. Organizers say the games provide valuable data collection for developing robots for practical factory applications and assembly line operations.

IBM research reveals 85% of sports fans see value in integrating AI into their sports experience, with 63% expressing trust in AI-generated content. Real-time event updates and personalized content ranked as top priorities for AI-enhanced sports engagement among 20,000 surveyed fans across 12 countries.

Sports tech investment reaches $51.9 billion in first half of 2025 with approximately 30% involving AI companies according to Drake Star analysis. The investment surge reflects AI's growing role across fan engagement, athlete performance, and management operations. Venture capital firms like KB Partners, SeventySix Capital, and Ryan Sports Ventures are increasingly evaluating companies based on how AI enhances existing capabilities rather than replacing them.

ABC Fitness launches Click2Save AI retention tool to help gyms curb member churn through personalized offers during cancellation flows. The system acts as an "always-on retention agent" surfacing tailored options like billing holds, promotional discounts, or membership transfers. The launch comes after courts blocked federal "click-to-cancel" rules, though several states are implementing their own subscription cancellation requirements.

🧰 Tools and Tips

• Macaron.im is an AI-powered personal agent that creates custom fitness plans, tracks workouts and nutrition, and delivers adaptive guidance for health and performance optimization

• Edit images in Google Photos by simply asking. Expected to be available on all Android and iOS devices over the coming weeks, simply Ask Photos to make the edits you want and watch the changes appear.

• For someone like me who is in the car a lot, this looks pretty cool. Blue is the only voice assistant that can control every app on your phone, so you can get work done hands-free.

• Pressmaster.ai transforms your natural conversations into polished, platform-optimized content like press releases, articles, and social media posts, then automates multi-channel distribution and performance tracking to save time and boost PR effectiveness.

What It Does: Turns Facebook Ads campaign data into a detailed buyer persona for a new [fitness-related product].

You are a digital marketing analyst with expertise in interpreting Facebook Ads data.

Your task is to create a detailed buyer persona for a new fitness product brand, using insights that would typically come from a Facebook Ads campaign.

Assume the brand is running paid campaigns and has access to the following data:

• Age, gender, and location of top-performing audience segments

• Device types and placements (mobile, desktop, Feed, Stories)

• Engagement rates by demographic

• Conversion metrics (CTR, ROAS, purchases)

Please:

1. Generate a detailed buyer persona based on this data

2. Include the persona's:

   • Demographics

   • Interests and behaviors

   • Pain points and motivations

   • Preferred ad formats and placements

   • Common buying triggers (e.g. price, lifestyle, social proof)

Format your response clearly using bullet points or sections. Ensure the insights are useful for informing ad creative, targeting, and brand messaging.

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Beyond Sports: AI News Bytes

Trying to figure out how to use GPT-5 to its full capacity? This ChatGPT prompt claims to "unlock 100% of GPT-5's power" by requesting clear answers, step-by-step explanations, alternative perspectives, and practical action plans. The prompt instructs GPT-5 to act like a professional in relevant domains and push reasoning to maximum capacity.

Google debuts Pixel 10 lineup with new AI features including Magic Cue tool that suggests actions in Gmail, Calendar and Messages using on-device language models. The smartphone family starts at $799 and includes Camera Coach for photography tips and AI-powered health coach launching in October as part of Fitbit Premium.

Google also enables Gemini to read Google Docs aloud with customizable voices and playback speeds for workspace users. The feature allows both document creators and readers to generate audio versions through the Tools menu, rolling out to business, enterprise, and education plans.

Send us your AI sports image to [email protected] for next issue using the prompt: Dog and frisbee

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