AI Sportswire

Where sports meets AI innovation. Your ultimate source for AI news, tools and products shaping the sports and fitness industries.

Author

Tina Wilmott
November 06, 2025 • Estimated Reading Time: 10 minutes

In today's email:

⚽ NWSL coach uses ChatGPT to plan game tactics and formations

🏒 University of Waterloo develops AI to track hockey pucks and players

🤝 OpenAI signs $38B deal with Amazon for AI computing power

💍 Perplexity strikes deals with Getty Images and Snapchat totaling $400M+

🏈 NFL uses AI platform to predict player injuries before they happen

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AI in Sports and Fitness

Let's Do This launched NOVA, an AI agent designed to help endurance event organizers identify growth opportunities. The platform uses live registration data and anonymized benchmarks to generate performance reports, analyze past event data, compare similar events, and provide growth advisory with targeted recommendations.

Andre Agassi partnered with IBM to develop an AI-powered tennis analysis platform targeting mid-2026 launch. The platform will ingest video footage of users playing tennis and provide immediate natural language feedback on form and strategy, with AI models built using IBM's Watsonx suite and advised by Agassi and coach Darren Cahill.

Seattle Reign coach Laura Harvey revealed she used ChatGPT to plan game tactics. Harvey asked the AI "What formation should you play to beat NWSL teams?" and received recommendations for every league team, with the AI suggesting a back-five formation for two specific opponents. Harvey won one game 1-0 using the AI's suggested formation.

The NFL deployed Digital Athlete, an AI platform predicting player injuries through data on more than 2,000 players represented by digital avatars. Teams like Minnesota use the system to identify players highlighted in red whose workload or movement patterns signal higher injury risk, allowing trainers to adjust practice schedules before problems occur.

University of Waterloo developed two AI systems improving hockey video analysis without expensive equipment. The PLUCC system boosted puck location accuracy by 12% by inferring position based on player gaze, while SportMamba improved player tracking by up to 18% across multiple sports including hockey, soccer, and basketball.

Fox Sports partnered with Databricks to launch Sports AI, an AI-powered search engine providing real-time scores, news, and statistical analysis. The platform leverages Fox Sports' content library and expert analysis to answer queries conversationally, offering game predictions, player comparisons, and betting insights.

Withings launched U-Scan, a toilet-mounted urine analysis system using AI to provide health insights on hydration, nutrition, calcium trends, and recovery. The $379.95 device uses thermal sensors to detect urine and analyze samples with biochemical sensors, transmitting results to the app for actionable recommendations through Withings+ coaching.

Reduce Customer Support Emails by Up to 80% with the RunSignup AI Chatbot

The beta RunSignup AI Chatbot is now available for all races on the platform, free of charge. The chatbot gets your participants instant answers to race questions while saving you time on repetitive support inquiries. Whether it’s about registration, packet pickup, or course details, the chatbot delivers quick, accurate responses powered by your own event content.

Each RunSignup AI Chatbot:

  1. Is custom branded with your race colors, logo, and name.

  2. Is trained on the data on your race website, with the ability to edit and retrain your chatbot if you aren't happy with a response.

  3. Includes both a pop-up on your website and a static page that races can link directly to.

The only requirements for using the RunSignup AI Chatbot are that the race must be using a Website V2, and they must add an FAQ component. Like RunSignup's free email, free race websites, and free photo platform, the RunSignup AI Chatbot is free because races grow when they are efficient and have access to state of the art technology for race promotion.

🧰 Tools and Tips

  • TikTok can use AI to turn your long video into short ones. Smart Split automatically turns videos longer than a minute into bite-size clips reframed vertically for phones.

  • Dynal.ai helps users craft professional, insightful, and trending LinkedIn posts that enhance business impact.

  • Castmagic is an AI-powered platform that automatically turns your audio and video recordings into a wide variety of ready-to-use content assets, saving creators and teams hours on editing and repurposing tasks.

  • Google's NotebookLM now generates video summaries in anime and kawaii styles while displaying customization prompts for all outputs including audio, video, flashcards, and quizzes. Check out the Studio section to customize.

💡AI Prompt of the Day: 3-Part Email Sequence Generator for Webinar Promotion (or any type of event)

What It Does: This prompt generates a full email campaign - subject lines, preview text, and email copy - to promote your upcoming webinar and drive signups, all in one go. 

You are an experienced email marketing strategist.

Your task is to write a three-part email sequence to promote a webinar event and drive signups.

Each email must include:
- A compelling subject line  
- Preview text (max 90 characters)  
- Full body copy (structured with a friendly yet persuasive tone)  
- A strong call-to-action (CTA) with a link

The email sequence should follow this structure:
- Email 1: Introduce the webinar and its core value  
- Email 2: Share benefits, answer common questions or objections  
- Email 3: Final reminder with urgency  

Use a tone that is: __(e.g. warm, expert, casual, professional)__  

The webinar details are:
- Title: __[Insert webinar title]__  
- Date & Time: __[Insert date and time]__  
- Host(s): __[Insert names and titles]__  
- Duration: __[Insert length of webinar]__  
- What attendees will learn:  
  - __[Insert takeaway 1]__  
  - __[Insert takeaway 2]__  
  - __[Insert takeaway 3]__  
- Call to action (CTA): __[Insert desired CTA phrase]__  
- Target audience: __[Who is this for?]__

Format the emails clearly and label them as:
- Email 1  
- Email 2  
- Email 3  

Each email should have:
- A subject line  
- Preview text  
- Short paragraphs and bullets for easy reading

Output all 3 emails in one session.

Beyond Sports: AI News Bytes

OpenAI and Amazon signed a $38 billion deal enabling ChatGPT to run on Amazon's data centers using hundreds of thousands of Nvidia AI chips through Amazon Web Services. All capacity is targeted for deployment before the end of 2026, with expansion possible into 2027 and beyond.

Perplexity struck a multi-year licensing deal with Getty Images giving it permission to display images across its AI-powered search tools. The deal marks a shift for the company that has faced plagiarism accusations, though terms were not disclosed since Perplexity doesn't train its own foundational models.

On a related note, Amazon sued Perplexity over its Comet browser's agentic shopping feature, accusing the startup of covertly accessing customer accounts and disguising automated activity as human browsing. The lawsuit highlights emerging debates over regulation of AI agents and their website interactions.

Snapchat owner Snap announced a $400 million deal with Perplexity to integrate conversational AI search into its app beginning early next year. Snap now reaches 943 million monthly active users, up 7% year over year, with Q3 revenue growing 10% to $1.51 billion.

OpenAI's Sora app became available on Android after reaching more than 1 million downloads in less than five days on iOS. The text-to-video AI app has faced legal issues including a copyright lawsuit from Cameo and censure from Japan over anime copycats.

Rivian spun off Mind Robotics, a startup focused on AI-powered robots for industrial settings, raising $115 million in funding led by Eclipse. The EV maker believes there are synergies between autonomous driving development and physical AI for manufacturing operations.

AI Jobs in Sports and Fitness

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