In today's email:

🏔️ AI takes center stage at the Milano Cortina 2026 Winter Olympics

📊 98% of sports organizations plan to increase AI use in the next 12 months

🤸 CoachCube brings AI-powered personal training to the gym floor

🏃 Capriroso launches a longevity and performance platform for endurance athletes

🤖 700,000 users are ditching ChatGPT and where they're headed next

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AI in Sports and Fitness

NBC Sports is using an AI tool built by MIT graduate Jerry Lu to deliver real-time performance data during figure skating at the 2026 Winter Olympics. His company, OOFSports, tracks jump height, entry and exit speed, and total rotations from program footage to give commentators concrete stats in the moment. His consumer app, OOFSkate, became an official partner of U.S. Figure Skating in December 2025.

Alibaba's "Wonder on Ice" brings an immersive AI-powered fan experience to Milan's Piazza del Castello during the 2026 Winter Games. Fan-created AI artwork is projected throughout the Games and will become the first AI-generated works acquired by the Olympic Museum. Alibaba's broader support includes cloud-powered broadcasting, AI-enhanced 360-degree replays, and venue sustainability tools.

Capriroso has launched a beta performance platform helping endurance athletes understand long-term recovery and readiness trends. By integrating biometric data, training history, and adaptive intelligence, it surfaces patterns across weeks and seasons rather than prescribing daily workouts. Early access is open to cyclists, runners, and triathletes.

A new SportsPro and Sportradar Global SportsTech Report reveals that 98% of sports organizations plan to increase AI use within the next 12 months. Respondents from the IOC, NHL, Formula One, and UEFA ranked AI as the top technology for future potential, with 73% prioritizing content creation and distribution as the primary use case.

CoachCube, founded by Tough Mudder creator Will Dean, is an AI-powered training cube that corrects your form and adapts workouts to your daily readiness. At £30 per session, the system offers 150+ exercises with digital magnetic resistance up to 200kg. The first full studio opens in March, with New York expansion planned for next year.

Apple is reportedly developing three new AI-powered wearables with strong potential for fitness coaching and athlete performance tracking. The lineup includes smart glasses, a compact clip-on AI device, and infrared-enabled AirPods capable of gesture control and enhanced spatial audio. All three lean heavily on Apple Intelligence for real-time situational awareness and hands-free interaction.

🧰 Tools and Tips

• Try Gemini’s new music generator and create original songs, lyrics and album covere\s.

• Easily change the lighting of a scene, restyle a shot or subject, add or remove elements from a take and much more, by telling the model what you’re looking for with Runway.

• Phoenix-4 is touted as the most advanced real-time human rendering model ever built that now includes gestures and expressions.

• Lemon is the first Al agent that turns your voice instructions into finished tasks.

Need Instagram content? This prompt was borrowed from Superhuman.ai. Upload your product image and use the following prompt.

Create a 9-image Instagram feed for this product in the same aesthetic. Use different locations, angles, and compositions, incorporating people, animals, nature, and various environments while maintaining a cohesive visual style.

We used an image from a rabbit’s running shoe press release and got the results below.

Beyond Sports: AI News Bytes

Perplexity is stepping away from advertising, citing concerns that ads would erode user trust in AI search results, as the industry splits between subscription-based and ad-supported revenue models.

Google has added music generation to the Gemini app, powered by DeepMind's Lyria 3 model, allowing users worldwide to create original 30-second tracks from text prompts or uploaded photos and videos.

Hollywood is racing to upskill as AI reshapes production, with Curious Refuge, an AI film school now reaching 10,000 students across 170 countries, training visual effects veterans, advertising professionals, and career changers to work with generative AI tools in film and content creation.

On a related note, OpenAI hired Instagram's longtime celebrity partnerships executive Charles Porch as its first VP of Global Creative Partnerships, signaling a major push to build relationships with Hollywood, music, fashion, and sports communities.

Meta announced a sweeping expansion of its Nvidia partnership, committing tens of billions of dollars to deploy next-generation Grace CPUs and Vera Rubin systems across its AI data centers as part of a broader $135 billion AI investment in 2026.

A CNET survey of over 2,400 US social media users found that while 94% believe they regularly encounter AI-generated content online, only 44% feel confident they can tell it apart from real photos and videos, with half of respondents calling for better AI labeling across platforms.

Anthropic released Claude Sonnet 4.6, a model that delivers near-flagship AI performance at one-fifth the cost of its top-tier Opus models, making large-scale AI agent deployment dramatically more affordable for enterprises.

AI Jobs in Sports and Fitness

• Deckers Brands - Gen AI/AI Incubation Lab, Lead

• Nike - Generative AI Design Expert

• PlayOn Sports - AI Customer Experience Manager

• Trinity Health - AI Product Manager

• Whoop - Head of Applied AI

• Whoop - Software Engineering Manager (AI)

• Whoop - VP, Product (AI)

• Fastbreak AI - Optimization Performance Specialist

• ALO - Data Intern (AI)

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