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As editor of AI Sportswire, I've immersed myself in the world of AI tools specifically for our industry. I've witnessed firsthand how these technologies can transform race organizations and sports brands. From marketing to participant communications, AI can cut your workload in half while improving results.

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This week, we explore the latest advancements in AI, from major player movements to innovations revolutionizing the sports and fitness industry. Let's dive in!

Quick Takes:

• Meta plans to release a standalone AI app

• OpenAI announces next-generation AI model and plans premium AI agents at up to $20,000 monthly

• BleeqUp debuts world's first 4-in-1 AI cycling camera glasses

• AI transforms sports venues and fitness tracking technologies

• New AI tools to try in your business

• A prompt to create a unique selling proposition for your product/service

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AI News Bytes

OpenAI is reportedly planning to charge up to $20,000 a month for access to specialized AI agents designed for specific business tasks. The offerings would serve enterprise customers with custom AI solutions tailored to particular industries and use cases, highlighting OpenAI's strategy to develop premium, specialized products beyond its general-purpose ChatGPT offerings.

Meta is planning to release a standalone Meta AI app that would bring its artificial intelligence assistant front and center for users. The company has been integrating its AI assistant across its family of apps including Facebook, Instagram, and WhatsApp, but this marks a significant move to position Meta AI as a direct competitor to other AI chatbots like ChatGPT and Google's Gemini.

OpenAI has launched a $50 million grant program to fund academic research on AI safety and alignment. The initiative aims to support work that helps ensure AI systems remain beneficial, safe, and aligned with human values as they become more capable, with grants ranging from $100,000 to $2 million for research projects.

Amazon is set to launch a new AI reasoning model called Nova later this year, positioning it to compete with OpenAI's ChatGPT, Meta AI, and Google's Gemini. The company recently made a $4 billion investment in Anthropic.

Speaking of Anthropic, the AI company behind Claude has raised a Series E funding round that values the company at $61.5 billion post-money. The round was led by Lightspeed Venture Partners

Google has announced plans to test a new "AI Mode" for search that would transform the search experience by generating an entire page of AI-powered results in response to user queries.

🧰 Tools and Tips

• More people are using AI platforms for search. Scrunch AI helps brands optimize visibility in AI-driven search experiences.

• Try out Sesame's AI voice chat app featuring Maya and Miles, advanced conversational AI assistants. Very impressive.

• Ideogram is an AI-powered image generation tool specializing in text-integrated visuals and creative design.

• Mindsera is AI-powered journal and coaching app with over 1.5 million words journaled. Get personalized mentorship and feedback for improving your mindset, cognitive skills, mental health, and fitness.

• Easily resize any video in one click and more using OpusClip. 

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Prompt of the Day

Develop a unique selling proposition

Today’s prompt comes from God of Prompt on Medium. We tried this prompt on Claude, Perplexity and ChatGPT. We used Endurance Sportswire as our example and our favorite USP was from Perplexity. Endurance Sportswire: The premier press release distribution and industry news platform, exclusively serving the endurance and outdoor sports community. 

Assume the role of a brand strategist tasked with developing a unique selling proposition (USP) for [PRODUCT/SERVICE]. Your task is to identify and articulate the unique benefits and differentiators that set [PRODUCT/SERVICE] apart from competitors in the market. Start by analyzing the target audience, understanding their needs, preferences, and pain points. Investigate the competitive landscape to identify what competitors are offering and where there are gaps in the market. Based on this analysis, craft a USP that clearly states why [PRODUCT/SERVICE] is the best choice for the consumer. Highlight features, benefits, or experiences that are exclusive to [PRODUCT/SERVICE] and that directly address the needs of the target audience. Ensure that the USP is concise, memorable, and easily communicated in marketing materials. Develop messaging guidelines to ensure consistent communication of the USP across all marketing channels and touchpoints.

AI in Sports and Fitness

BleeqUp has unveiled Ranger, the world's first 4-in-1 AI cycling camera glasses, at the Mobile World Congress 2025. The glasses combine front and rear cameras, AR navigation overlay, collision prediction, and "smart shadow" technology that provides riders with real-time awareness of vehicles approaching from behind.

State Farm Arena, home of the Atlanta Hawks, has opened a new Hawks Express checkout store powered by AiFi's spatial intelligence and Verizon 5G Edge. The cashierless store uses AI computer vision technology to allow fans to simply walk in, select their items, and walk out, with payment processed automatically.

Aescape, developer of an AI-powered massage robot, has secured $83 million in strategic funding to expand its innovative wellness technology. The company's flagship product, The Aescape Experience, uses AI and robotics to deliver customized massage therapy, adapting in real-time to individual body types and preferences.

WhichWeight, an AI fitness platform developed with input from Olympic athletes, has launched to provide personalized strength training guidance. The platform uses AI to analyze users' goals, experience, and equipment access to create customized workout plans that incorporate techniques from elite athletes.

USA Today publisher Gannett has appointed an AI sports editor to help streamline sports content production across its network of publications. This move comes as part of Gannett's broader strategy to integrate AI into its operations, with the technology being used to assist in data analysis, content generation, and distribution, although human editors will continue to provide oversight and final approval.

AI Art

Send us your AI image here for next week’s issue using the prompt: Bear photo bombing picture of backpacker.

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