Hi, I’m Tina, founder of Endurance Sportswire. With my latest newsletter AI Sporstwire, I’ve merged my passion for AI with my background in sports business news to spotlight the latest AI advancements in sports and fitness.

In today’s email:

• Perplexity launches sponsored responses and shopping feature

• Microsoft introduces AI voice cloning for Teams

• Krea AI: Generate images in real time

• Enhance ChatGPT results with example prompts

• AI tools for smarter influencer partnerships in sports

• AI sports art challenge

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News Bytes

AI-powered search engine Perplexity has announced the launch of sponsored responses to user queries. Brands such as Whole Foods Market and Universal McCann will be among the first to advertise, with a revenue-sharing model in place for publishers.

Perplexity has also launched a new shopping feature for paid customers in the U.S., offering shopping recommendations and one-click checkout within its search results, in a move to compete with Google and Amazon in capturing a portion of the e-commerce search market.

International conference calls just got easier. Microsoft has announced an AI-powered voice cloning tool for its Teams platform, allowing users to create digital replicas of their voices for real-time speech translation in various languages. However, it has also raised concerns about deepfake uses and the need for AI governance.

🧰 Tools and Tips

• If you are using AI to generate images, try Krea AI. In addition to producing great images with lots of styles to choose from, it can also generate an image in real time as you are typing the prompt.

• Having the right prompt is essential to get what you need out of ChatGPT and other AI chatbots, but you will get even better results and save time by attaching an example to emulate (i.e. writing style, format, image and more). For example, have ChatGPT come up with 10 social media posts for your product or promotion based on the writing style of your favorite influencer, and attach a list of their most attention-getting posts. Example 2: Find an amazing template for a marketing plan? Attach it and ask ChatGPT to use that style for your plan.

Case Study

How Sports Brands and Event Organizations Can Harness AI for Smarter Influencer Partnerships

Now more than ever brands and event organizers are increasingly turning to influencer partnerships to enhance visibility and increase event participation. However, identifying the right influencers and measuring their impact can be challenging, especially for those working with limited budgets and resources. In this case study, I thought we could evaluate how some AI tools could help in this area.

The Challenge

• Identifying influencers with genuine engagement rather than inflated follower counts.

• Measuring the actual impact of influencer partnerships on brand perception.

• Understanding audience sentiment towards influencer content.

AI Solutions for Effective Influencer Evaluation

1. Influencer Discovery: Use platforms like HypeAuditor to identify influencers whose audiences align with your demographic goals. These tools analyze social media profiles to find suitable matches for your brand.

2. Engagement Metrics Analysis: Move beyond follower counts by utilizing tools like Upfluence to evaluate true engagement rates. Assess likes, comments, shares, and overall interaction levels to focus on influencers who create meaningful connections.

3. Sentiment Analysis: Tools such as Affable.ai can analyze audience reactions and comments on influencer posts. This insight allows you to gauge how audiences perceive the influencer's content related to your brand.

4. Performance Predictions: Use predictive analytics features in tools like Tagger to estimate potential campaign performance based on historical data, enabling more informed decision-making.

Key Takeaways for Brands and Race Organizations

• Choose User-Friendly Tools: Start with AI platforms that are easy to use and offer free trials or affordable options (like the ones above), making it simple to get started.

• Set Clear Criteria: Define what you want in an influencer, such as their audience's age and interests, to ensure they align with your brand.

• Analyze Data for Selection: Use your AI tool to quickly evaluate influencer profiles based on your criteria, helping you find the best matches efficiently.

• Track Audience Reactions: After partnering with influencers, monitor how their audience responds to their content about your brand to inform future collaborations.

• Adjust Based on Insights: Regularly review the performance of your influencer partnerships and be ready to adapt your strategy based on what works best for your goals.

Why It Matters

Investing in influencer partnerships can significantly enhance your brand’s impact if done correctly, and there are a ton of AI tools today that make this process more efficient and cost-effective. By leveraging some of these solutions, brands can better select the right influencers or athletes who align with their values and resonate with their target audiences, ultimately getting the biggest bang for their buck.

AI in Sports and Fitness

🎾 PlaySight has launched an automated AI highlights feature for players and clubs at racquet sport courts worldwide. The feature uses SmartCourt AI technology to track and analyze player performance, automatically creating video clips of the best moments to be shared on social media.

🤖 A robot dog in Korea has become the first four-legged robot to complete a full-length marathon without needing to recharge its batteries. The RAIBO2 robo dog completed the course in a time of four hours and 20 minutes – seven minutes faster than the average mass-participation time at the London Marathon last year.

🏈 ESPN has announced the trial of a new AI avatar called FACTS, which will use ESPN Analytics data for pre-game discussions and education during its popular college football show, SEC Nation.

🏊‍♀️ AI-powered training platform Humango has partnered with M5 Triathlon, an Australian-based athletic and education program, to deliver personalized training plans for triathlon team members using its analytic data. Full press release here.

AI Art

Send us your AI image here for next week’s issue using the prompt: A new kind of bike

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