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In today's email:

🏓 Automated line calling in professional pickleball

⚽ English Premier League partners with Microsoft for AI-powered fan experience

🤖 Amazon hits 1 million warehouse robots milestone with new AI coordination system

🍎 Patriotic prompt to generate red-white-and-blue–themed, healthy July 4th recipes

💼 NEW - AI jobs in sports and fitness

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AI in Sports and Fitness

PPA introduces automated line calling to professional pickleball. CEO Connor Pardoe announced that automated line calling systems will debut across all eight pro courts by Q4 2025, eliminating controversial line calls that have plagued the sport's legitimacy. The technology partnership mirrors systems used in professional tennis and represents a major step toward legitimizing pickleball for potential Olympic inclusion and major media rights deals.

English Premier League partners with Microsoft for AI-powered fan experience. The world's most-watched soccer league signed a five-year Microsoft partnership to integrate Copilot AI into their fan app, providing access to over 300,000 articles, 9,000 videos, and statistics dating back to 1992. Future features will include real-time translation into users' native languages and enhanced Fantasy Premier League experiences powered by AI insights.

China hosts first fully autonomous AI robot football match. Beijing witnessed the world's inaugural AI robot soccer competition featuring four university teams competing with humanoid robots in three-a-side matches. While the robots struggled with basic movements and ball control, with several requiring stretchers after falling, the event demonstrated the testing potential for humanoid robotics in sports environments and autonomous decision-making.

Fitness brands embrace AI for content creation and personalization. Industry leaders from Echelon, Les Mills, and Fitness on Demand discussed AI's transformative role in fitness content at the ATN Innovation Summit, with companies using AI for performance insights, coaching assistance, and generating thousands of workout videos. The trend reflects the industry's shift toward hybrid fitness experiences while maintaining the essential human connection that drives member engagement.

Indiana Fever leverages Salesforce AI for fan engagement scaling. Following their record-breaking 2024 season with 265% attendance growth, the WNBA franchise and Pacers Sports & Entertainment deployed Agentforce AI to autonomously create personalized marketing campaigns and targeted recommendations. The system analyzes comprehensive fan profiles including ticket purchases, merchandise transactions, and service requests to deliver individualized experiences at scale across all PS&E properties.

🧰 Tools and Tips

• WSC Sports uses AI to analyze live sports broadcasts in real time, instantly creating and distributing customized highlight clips.

• I don’t create many presentation, but numerous people have raved about Gamma which lets you create working Powerpoint presentations you can refine and customize in under a minute using its AI generator.

• Just released, Build That Idea lets you launch & monetize your own
  AI Agents in 60 seconds.

• Guidde is a generative AI platform for business that helps your team create video documentation 11x faster

What it does: Generates up to ten red-white-and-blue–themed, healthy July 4th recipes complete with names, key ingredients, concise steps, and a nutrition note.

### Instruction ###
You are a creative health-and-wellness coach helping to plan a festive July 4th celebration.

Provide **up to 10** healthy, July 4th–inspired recipes that guests will love.  

You **MUST** for each recipe:
- Give a **Name** that evokes the holiday (e.g., “Stars & Stripes Berry Yogurt Parfait”).  
- List the **Key Ingredients** (no more than 6 items).  
- Provide **3–4 concise preparation steps**.  
- End with a **Nutrition Note** (1 sentence on calories or a health benefit).  
- Tie each recipe to a **patriotic theme** (red/white/blue, fireworks, “USA,” etc.).

Keep each recipe block to **5–6 lines** total.

### Output ###
Recipe 1:  
Name: …  
Key Ingredients: …  
Steps:  
1. …  
2. …  
3. …  
Nutrition Note: …  

Recipe 2:  
Name: …  
Key Ingredients: …  
Steps:  
1. …  
2. …  
3. …  
Nutrition Note: …  

…  
(up to Recipe 10)  

Beyond Sports: AI News Bytes

Amazon deployed its 1 millionth robot across its warehouse network and launched DeepFleet AI to coordinate robot routes, increasing fleet speed by 10%.

Perplexity AI launched Perplexity Max, a $200-per-month premium subscription offering unlimited access to advanced features and priority access to frontier AI models.

Microsoft announced plans to cut up to 9,000 jobs while investing $80 billion in AI data centers, with gaming divisions particularly affected by the strategic pivot.

Amazon-backed Anthropic scaled to $4 billion ARR, quadrupling its revenue since January as enterprise demand for Claude AI coding tools surges.

Swedish AI startup Lovable raised $150 million at a $2 billion valuation, reaching $75 million ARR with their natural language web app development platform.

Grammarly announced plans to acquire Superhuman as part of its evolution into an AI productivity platform with multiple task-specific agents working simultaneously.

AI Jobs in Sports and Fitness

• USA Today - AI-Assisted Sports Reporter

• Sportserve - AI Program Manager

• MyFitnessPal - Machine Learning Engineer III

• Peloton - Sr. Machine Learning Infrastructure Engineer, Backend, Personalization

• NBA - GenAI Engineer

AI Art Challenge

Send us your AI sports image to [email protected] for next week’s issue using the prompt: World’s fastest woman runner.

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