AI Sportswire

Where sports meets AI innovation. Your ultimate source for AI news, tools and products shaping the sports and fitness industries.

Author

Tina Wilmott
June 05, 2025 • Estimated Reading Time: 8 minutes

If you are an organizaton in the sports industry using AI in an interesting way, I’d love to feature you. Just respond to this email and let’s talk!

In today's email:

🚀 Perplexity Labs launches comprehensive project creation tools for Pro users

🧬 MAXIOM unveils AI system combining DNA analysis with Olympic champion insights

💼 ChatGPT expands enterprise capabilities with cloud storage integrations

🏃‍♂️ Major AI fitness platforms go global and new biomechanics tools emerge

📊 Surprising data reveals AI is making workers more valuable, not replaceable

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AI in Sports and Fitness

iFIT rolled out its AI personal trainer to 19 countries including Australia, Canada, and across Europe. The AI creates custom workout plans and sends reminders based on your goals. Users who follow the AI coach complete 2.4 times more workouts and stick to their fitness goals 20% longer.

Bhout is opening an AI-powered boxing studio in Boston late 2025. Their smart punching bags track your performance and give instant feedback while you box to music and lights. It's like a video game but with real exercise.

RunSignup launched AI tools that integrate with ChatGPT to make race discovery as simple as asking "what 10Ks are happening near me next month?" The platform also gives race directors AI-powered analytics to understand participant demographics, track donation patterns, and generate custom reports without manually digging through spreadsheets. It's part of a broader push to make AI the third major discovery channel for races, alongside Google and social media.

England Athletics partnered with Ochy, an app that analyzes your running form using just a 10-second phone video. The AI checks your posture, foot strike, and movement, then creates a custom training plan to help you run better and avoid injuries.

Trackhouse Racing teamed up with an AI company to create an app for VIP guests at races. The app explains what's happening during the race and shows real-time stats, making NASCAR easier to follow for newcomers. The AI company's logo will be featured on the No. 99 car at Pocono.

MAXIOM launched Champion's Circle, an exclusive AI-powered training system that combines DNA testing, wearable data, and insights from Olympic champions Kristian Blummenfelt and Laura Philipp. Their Max3 AI model analyzes billions of data points to optimize training, recovery, and performance, with members getting access to the same insights that helped Philipp set a new Ironman world record.

🧰 Tools and Tips

  • Check out this review of the Runna app that makes marathon training less overwhelming. The AI app creates personalized training schedules, syncs with your watch, and guides you through each workout.

  • Build AI agents in minutes to automate workflows, save time, and grow your business wiht Lindy.

  • PT Distinction is an AI-powered tool for personal trainers who want to scale their businesses without losing the personal touch.

💡Prompt Framework for Endurance Brands

Here's a simple plug-and-play prompt framework built specifically for marketers in the endurance sports industry and designed to help you generate ads, emails, social copy, and more that speak athlete. 

###Instruction###
Create [type of content: caption, ad copy, email, product blurb, etc.]

###Context###
Brand: [brand name]  
Audience: [type of athlete: triathletes, cyclists, runners, first-timers, etc.]  
Product/Event: [what you’re marketing]  
Goal: [boost sign-ups, launch gear, build hype, etc.]  
Tone: [inspiring, hardcore, chill, elite, friendly, etc.]

###Output Format###
[Describe the format or length—e.g. 1-paragraph email, tweet, product title + tagline]

Beyond Sports: AI News Bytes

Perplexity Labs launches a new feature for paid users ($20/month) that creates complete business projects instead of just answering questions. Give it an idea and it will build reports, charts, and even simple websites for you in about 10 minutes.

Samsung is partnering with Perplexity to replace Google as the default search on future Galaxy phones. Samsung is also investing $500 million in Perplexity, showing how serious tech giants are about challenging Google's search dominance.

ChatGPT now connects directly to your Google Drive, Dropbox, and other cloud storage accounts. This means it can read your files and create reports based on your actual business data. It can also record and transcribe your meetings automatically.

1 in 3 Americans now use AI tools every month, with 67 million people using AI on their phones. Voice-based AI tools are the most popular, followed by image creators like those that make social media graphics.

A $1.5 billion "AI" company was exposed as fake when investigators discovered that Builder.ai was just 700 human programmers in India pretending to be AI software. The company fooled investors for eight years before going bankrupt.

Facebook and Instagram will soon create ads automatically without human help by 2026. Just give Meta your website and budget, and their AI will design the images, write the text, and choose who sees your ads.

AI Making Workers More Valuable, Not Replaceable

Last week we highlighted an article in which Anthropic CEO Dario Amodei warned that AI could eliminate half of all entry-level white-collar jobs and spike unemployment to 10-20% within the next one to five years. A new study just came out that can save your job, if you get on board with AI.

The Study

PwC analyzed nearly one billion job postings and thousands of company financial reports across six continents from 2018-2024 to understand AI's real impact on employment, wages, and productivity. The study can be found here.

Key Findings

  • 3x Productivity Growth: Industries most able to use AI achieved 3x higher growth in revenue per employee compared to less AI-capable industries

  • 56% Wage Premium: Workers with AI skills like prompt engineering earn 56% more than those without (up from 25% premium last year)

  • Skills Evolution Accelerating: Job skill requirements change 66% faster in AI-exposed roles versus traditional jobs (up from 25% last year)

  • Universal AI Adoption: 100% of industries are expanding AI usage, including unexpected sectors like mining, construction, and agriculture

Why This Matters

Rather than replacing workers completely, AI is creating role elevation across industries. The data shows companies using AI for growth and new capabilities rather than just cost-cutting see the biggest gains. Workers who embrace AI skills are commanding significant wage premiums as they become more valuable to their organizations. The key insight: AI success comes from augmenting human capabilities, not replacing them. Those who learn to work with AI tools are positioning themselves for higher pay and more interesting roles.

AI Art Challenge

Image of the day with the prompt: Sumo wrestlers ice skating

Send us your AI sports image here for next week’s issue using the prompt: Cat fight

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