AI Sportswire

Where sports meets AI innovation. Your ultimate source for AI news, tools and products shaping the sports and fitness industries.

Author

Tina Wilmott
June 19, 2025 • Estimated Reading Time: 8 minutes

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In today's email:

🏈 Microsoft integrates AI into NFL scouting with natural language queries

📺 Kalshi airs $2,000 AI-generated ad during NBA Finals

📅 An Annual Micro-Promo Calendar Builder prompt for sports brands

🏃 SHFT is your personal, adaptable AI run coach for faster, injury-free training

📊 Fitness industry embraces AI at unprecedented rate

🎬 Midjourney launches V1 video generation model competing with OpenAI's Sora

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AI in Sports and Fitness

$2,000 AI-generated ad airs during NBA Finals. Betting platform Kalshi aired a fully AI-generated commercial during the NBA Finals that cost just $2,000 to produce using Google's Veo 3 text-to-video generator. The ad, created by one person in 2-3 days using 300-400 AI generations, represents a 95% cost reduction compared to traditional advertising and signals a potential shift in how sports marketing content is produced.

Human Powered Health launches HumanGO 2.0 with major AI upgrades. Human Powered Health unveiled significant upgrades to its HumanGO AI-powered training platform, featuring enhanced adaptive training plans that continuously adjust to an athlete's performance, schedule, and physiological progress. The 2.0 version includes weather-integrated calendar views, improved progress tracking with performance predictions, and more customized onboarding options to support diverse athletic goals.

Yahoo Sports faces backlash over AI content following layoffs. Yahoo Sports drew criticism for using AI-generated fantasy football content just one week after laying off longtime analysts Andy Behrens and Dalton Del Don. While Yahoo maintains the AI tool has been used since February to summarize podcast episodes, the timing has sparked debate about AI replacing human expertise in sports journalism.

Microsoft enhances NFL scouting with AI assistant. Microsoft integrated generative AI into its NFL Combine App, allowing scouts to ask natural language questions about player statistics and get instant responses. The Copilot-powered feature can instantly process queries like "show me the top five players for the 40-yard dash that are less than six feet tall," revolutionizing how teams evaluate prospects.

Fitness industry embraces AI at unprecedented rate. ABC Fitness reports that 49% of consumers now use AI-powered fitness apps daily, despite 55% expressing privacy concerns. The Summer 2025 Wellness Watch Report, analyzing data from 40 million members, reveals significant generational gaps in AI adoption and trust levels.

SportsVisio raises $3.2M for AI sports analytics. SportsVisio secured $3.2 million in funding to expand its AI-driven platform that delivers professional-grade analytics tools to youth and amateur athletes. The company, now serving over 150 leagues and 16,000 users across 16 countries, recently launched Coach Mode and expanded into volleyball with automated highlights and performance insights.

Fastbreak AI revolutionizes youth sports scheduling. Fastbreak AI launched its AI Schedule Engine for amateur sports tournaments, bringing professional-grade scheduling technology to youth athletics. The engine, which already powers schedules for over 50 professional leagues including the NBA and NHL, can generate complete tournament schedules in minutes while handling hundreds of complex constraints.

🧰 Tools and Tips

  • SHFT is your personal, adaptable AI run coach, designed to unlock your full potential. It helps you run faster, more efficiently, and with less risk of injury.

  • Check out the best answers from all the latest LLMs for free with Yupp. This tool has over 500 models and counting: from ChatGPT and Claude to Gemini and DeepSeek and more.

  • With Search Live from Google you you can now have a free-flowing, back-and-forth voice conversation with Search.

  • Krea 1 is a new image generator this is fast and free to use with daily credits that auto refresh.

Use AI as Your Personal Assistant’

Ready to save precious time and let AI do the heavy lifting?

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💡Prompt: Annual Micro-Promo Calendar Builder

What it does:
Generates a 12-month micro-promotion plan complete with seasonally tuned ideas, channels, CTAs & KPIs for any outdoor or endurance sports brand. 

You are the **Marketing Director** at **[Brand Name]**, a **[brand positioning – e.g. “eco-conscious trail-running outfitter”]**.

**Objective:** Create a 12-month micro-promotion plan that:

1. Aligns with seasonal runner needs and inventory cycles  
2. Engages our community year-round  
3. Delivers against clear KPIs (e.g. email CTR, UGC entries, sales lift)

**Instructions:**

1. Let’s think step by step about: seasonality, runner/hiker motivations, and your product lineup.  

2. Produce a markdown table with **five** columns:
   - **Month** (January–December)  
   - **Micro-Promo Idea** (title + one-sentence description)  
   - **Content Channels** (top 2–3 channels)  
   - **Incentivized CTA + KPI** (offer + target metric)  
   - **Teaser Copy** (one-sentence hook)  

3. After the table, list **three strategic notes** on how these promos support our revenue and community goals.

Beyond Sports: AI News Bytes

Midjourney launched its V1 video generation model, allowing users to create five-second videos from images for $10/month, competing directly with OpenAI's Sora and Google's Veo 3 just one week after being sued by Disney and Universal for copyright infringement.

Meta is paying $14.3 billion to acquire 49 percent of Scale AI and hiring its CEO to lead a new "superintelligence" lab, as the company scrambles to catch up with competitors after Llama 4's disappointing debut.

Nvidia and Perplexity have teamed up to enhance AI infrastructure across Europe, combining Nvidia's hardware prowess with Perplexity's software solutions to capture the European market with efficient and scalable AI models.

Google is experimenting with Audio Overviews that use Gemini models to provide hands-free, podcast-style summaries of search queries for auditory learners.

A new Gallup poll reveals 40% of U.S. employees now use AI in their jobs regularly, representing a nearly 100% increase from two years ago, with white collar workers leading adoption at 27% compared to 9% for blue collar workers.

Amazon CEO Andy Jassy announced that AI adoption will shrink the company's corporate workforce in coming years as employees learn to "get more done with scrappier teams," following the company's layoffs of over 27,000 employees since 2022.

AI Art Challenge

AI Art Challenge: Whale and standup paddle boarder.

Send us your AI sports image here for next week’s issue using the prompt: Workout equipment made of food

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